Illustration

After looking into different fashion illustrators during a project, I really fell in love with using pencil to show detailed drawings of my designs. I like how I can create tones and textures with different softness's of pencils and how the eye catching they can be. I like to use illustrations like these below on my final boards. 

Customer Research - Branding project

For my branding project it was really important that I knew everything about my customer so that I could design the perfect collection for them. I created a pen portrait that I could refer back to throughout the project and the images that I collected during my research helped me focus my collection and brand to a specific market.  

Artist Research - Branding project

I researched into a artist for some inspiration whilst trying to design a pattern for my brand/collection. I love how Jackson Pollock's work as it expresses freedom (which relates to my customer, as they are independent women). I recreated his work in my own way using brusho, I love how this turned out, however the colours reflect that of Pollock's work and not my own (as my colour scheme is blacks and whites).

Development - Branding project

Here is an image of a colour board I created, some product research and development of pattern, using mandalas. I developed a pattern using many different medias, including using the laser cutter to give me abstract versions of my initial design. I loved using the laser cutter and picked up many skills that I hope to use in other collections too. I worked into some of my work using the sewing machine to see what I could create, however I though this was too much after considering my customer.

Development - Branding project

Here is some research I did on spider's webs after looking into the idea of 'everything has beauty' (as this is something that relates to my customers thoughts and opinions)I then tried to recreate a spider's web pattern in my own way. I used dissolving paper to create a sort of web, which I really loved and thought would work well on a garment. I also recreated it using shadow folding, another textile technique that I love as it created pattern without printing. If i used shadow folding for my final collection I would have to take into consideration the amount of fabric I would need as it takes up a lot of fabric.

Hand drawn designs- Branding project

Considering my research of my customer, pattern and style I created some designs (flats and on models) I developed the pattern and where the pattern would be seen in the first picture and in the second I developed shape as this is just as important to me as a designer as the print of a garment.

CAD's - Branding project

Here are some designs that I created on Illustrator that I think reflect my customer. I really enjoy using this programme and have learnt a lot whilst using it. This is something that is an important stage of designing and makes it easy to develop and make changes unlike hand drawn designs.